Key Responsibilities

The SFMC Specialist acts as the technical engine for Bell’s customer lifecycle marketing.

• Journey Orchestration: Designing and executing complex automated customer journeys using Journey Builder and Automation Studio.
• Multi-Channel Execution: Building and deploying email, SMS, and MMS campaigns across various brand segments (B2C and B2B).
• Data & Personalization: Utilizing SQL for audience segmentation and AMPscript to deliver highly personalized content.
• Performance Optimization: Monitoring campaign deliverability and engagement metrics to drive ROI and continuous improvement.
• Technical Support: Troubleshooting platform issues and ensuring seamless data integration between Marketing Cloud and the core CRM.

Qualifications & Skills

Successful candidates at Bell typically demonstrate a mix of technical proficiency and marketing acumen:

• Certification: Salesforce Marketing Cloud Email Specialist or Consultant certification is highly preferred.
• Technical Stack: Proficiency in HTML/CSS for email, SQL for data management, and AMPscript for logic-based personalization.
• Analytical Mindset: Ability to interpret campaign data and translate it into actionable business insights.
• Bilingualism: Strong communication skills in both English and French are required for the Montréal location.

Why Join Bell?

Bell offers one of the most robust benefits packages in Canada, including a Defined Benefit Pension Plan, employee stock matching, and significant discounts on telecom services. Employees also benefit from “Bell Let’s Talk” mental health support and extensive training via Trailhead and internal leadership programs. Find more career growth tips at Government Jobz.